Christ is shown as great, when death is seen as gain. The reason for this is plain: the glory of Christ is magnified when our hearts are more satisfied in him than in all that death takes from us. If we count death gain, because it brings us closer to Christ (which is what Philippians 1:23 says it does), then we show that Christ is more to be desired than all this world can offer.
God’s Passion for His Glory
Via: Of First Importance