The following quote is taken from a recent Crossway press release:
Wheaton, IL—China will provide 10,000 free Chinese-English bilingual Bibles to be distributed in the Olympic Village where the Olympic athletes and media are housed, as reported by the China Daily newspaper. The bilingual Bible text will include the CUV (Chinese Union Version) and the ESV (English Standard Version), appearing in two side-by-side columns per page. The CUV Bible is the most widely distributed Chinese Bible in the world, and the ESV Bible has recently become the fastest-growing English language Bible in the world.
Via: ESV Bible Blog